According to a new report by UnivDatos, the Cloud Advertising Market is expected to reach US Billion in 2032 by growing at a CAGR of 19.5%.

Key Highlights of the Report:

AI Cloud Advertising – Business adopt AI and machine learning to make real-time advertisement targeting, realistic advertising and automation of campaigns.

Cloud Advertising – SMB – Small and medium firms get more efficient and affordable cloud solutions to enhance advertising.

Hybrid Cloud Extension – As organizations want both agility and security simultaneously in advertising campaigns, corporations adopt the hybrid cloud models.

Metaverse & AR/VR Advertising – Virtual advertising is another field that is already showing good growth with the help of the cloud Advertisement in a world where real life and virtual life are linked or combined is not strange to many people.

Omnichannel & Programmatic Advertising – Cloud solutions make multi-channel advertisement and programmatic advertisements more effective and transforming.

The adoption of cloud advertising is mainly due to the demand for more efficient marketing strategies that are based on data and provide better targeting along with higher ROI. The practical application of artificial intelligence and machine learning has provided the knowledge to analyze huge amounts of data for effective advertising campaigns management in real-time. Further, with the focus on mobile ads and adopting the omnichannel advertising strategy along with programmatic buying, which has forced the businesses to shift to the cloud environment for ad management.

For instance, on January 9, 2024, GroupM, WPP’s media investment group, announced a collaboration between GroupM Nexus, the industry-leading performance marketing organization and Amazon Ads, to co-develop and launch the Amazon Marketing Cloud Maturity Framework. Available to GroupM clients, the custom offering will rigorously assess marketers’ maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

Segments that transform the industry

·  BFSI (Banking, Financial Services, and Insurance) held a considerable share of the market in 2023. This is because the industry requires a high level of customized and consumer analytics in advertisements in order to enhance client attraction. It also gives the financial institutions the ability to target specific segments with secure cloud advertisements that are compliant with any regulatory requirement. Currently, Wipro and IBM among others provides services, which focus on the aspect of cloud to ensure compliance is met besides working on ad spends. The BFSI industry uses advertising with the help of cloud by implementing AI in personalization, fraud detection, and omni-channel advertising approaches. Therefore, this improves the level of customer confidence, interaction and sales lead effectiveness. For instance, on January 20, 2025, Bharti Airtel, one of India’s largest telecom services providers and Bajaj Finance, the country’s largest private-sector Non-Banking Financial Company (NBFC), announced a strategic partnership to create one of India’s largest digital platforms for financial services and transform last mile delivery. The one-of-a-kind partnership brings together Airtel’s highly engaged customer base of 375 million, 12 lakh+ strong distribution network, and Bajaj Finance’s diversified suite of 27 product lines, and distribution heft of 5,000+ branches and 70,000 field agents.

Access sample report (including graphs, charts, and figures) - https://univdatos.com/reports/cloud-advertising-market?popup=report-enquiry

Regulation in the European Union (EU)

The Digital Services Act (DSA) and the Digital Market Act (DMA) form a single set of rules that apply across the whole EU. They have 2 main goals:

1. To create a safer digital space in which the fundamental rights of all users of digital services are protected
2. To establish a level playing field to foster innovation, growth, and competitiveness, both in the European Single Market and globally.

Electronic marketing in India

Under the DPDP Act, Data Principals have the right to withdraw their consent and restrict their personal data from being processed by an entity for specified purposes such as email marketing. Furthermore, Data Fiduciaries are required to refrain from engaging in tracking or behavioral monitoring of children, as well as from conducting targeted advertising aimed at children.

According to the report, the impact of Cloud Advertising has been identified to be high for the Asia-Pacific area. Some of how this impact has been felt include:

Asia-Pacific is expected to grow with a significant CAGR during the forecast period (2024-2032) owing to the development of the cloud advertising such as digital transformation, mobile marketing, and the emergence of e-commerce. The analysis of the different consumers in the region reveals that Internet usage is on the rise and makes the adoption of cloud advertising solutions suitable. The organizations in this region incorporate the use of artificial intelligence and machine learning to make more sustainable and efficient investment decisions in advertising and subsequently offer tailor-made advertisement crusades at commercialize. The opening up of middle class and the continuous growth of usage of devices such as mobile phones also help to drive the need for advertising through the cloud. With this adoption, the brands are in a position to grow at the digital level and ensure they get the most out of their endeavours. For instance, in October 2022, India’s automotive manufacturer Mahindra & Mahindra provided a personalized omnichannel experience to customers by automating their journey with the company using Salesforce. Mahindra also uses Marketing Cloud Advertising to create targeted ads at scale on digital platforms. And with Marketing Cloud Intelligence, they can efficiently surface marketing insights on campaign performance.

Key Offerings of the Report

Market Size, Trends, & Forecast by Revenue | 2024−2032.

Market Dynamics – Leading Trends, Growth Drivers, Restraints, and Investment Opportunities

Market Segmentation – A detailed analysis Component, By Deployment, By Organization Size, By End User, By Region/Country

Competitive Landscape – Top Key Vendors and Other Prominent Vendors

Contact Us:

UnivDatos

Email - [email protected]

Website - www.univdatos.com