Imagine a business on the edge of the market. There is a vista ahead full of opportunities: new markets to penetrate, new types of products to offer, and new customers to win over. There is a reality, too, that goes along with this hope: competitors are already polishing their plans, raising their shields, and fighting for the same market share. Market research is your guide in this area....

Imagine a business on the edge of the market. There is a vista ahead full of opportunities: new markets to penetrate, new types of products to offer, and new customers to win over. There is a reality, too, that goes along with this hope: competitors are already polishing their plans, raising their shields, and fighting for the same market share. Market research is your guide in this area....