The Evolving Podcast Advertising Market
According to a new report by Polaris Market Research, the global podcast advertising market was valued at USD 12.29 billion in 2024 and is projected to reach USD 41.02 billion by 2032, expanding at a CAGR of 14.3% over the forecast period. Growth is underpinned by rising listener engagement, expanding advertiser adoption of targeted audio ad formats, and accelerating investment in...