How Much Do Fake Signups Really Cost a SaaS Business? A Data-Driven Analysis
Introduction
For a SaaS company, a new signup usually looks like a positive event.
A visitor discovers the product, enters an email address, creates an account, and starts exploring the application.
Growth dashboards count the registration.
Marketing reports another conversion.
Product analytics records another user.
But there is an important question that many SaaS companies don't ask...