Why India’s Premium Spirits Market Is Growing Faster Than Ever

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2026-06-11 09:24:12 - Translate

The Indian alcohol industry has entered a new era where premiumisation is becoming one of the biggest drivers of growth. Consumers today are more informed, more experimental, and more willing to spend on quality products than ever before. This change is transforming the way whisky and vodka are perceived across the country. In the past, purchasing decisions were often influenced by...

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