Premium Spirits in India: Why Consumers Are Upgrading Their Choices

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2026-06-10 06:43:26 - Translate

India’s alcohol industry is undergoing a major transformation. Over the last few years, consumers have become more selective about the products they purchase, leading to a strong shift toward premium spirits. Rather than focusing only on affordability, buyers are now paying attention to flavour, quality, craftsmanship, and the overall drinking experience. This trend is especially visible...

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