How Consumer Preferences Are Transforming India’s Premium...

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2026-06-02 12:12:02 - Translate

How Consumer Preferences Are Transforming India’s Premium Spirits Industry

India’s alcohol industry is experiencing a remarkable transformation as consumer preferences continue to evolve. A decade ago, most purchasing decisions were influenced primarily by price and availability. Today, however, consumers are paying closer attention to quality, flavour, craftsmanship, and brand reputation. This shift has encouraged the growth of premium spirits across the...

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