India’s Premium Spirits Industry is Moving Toward Luxury...

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2026-05-30 07:15:02 - Translate

India’s Premium Spirits Industry is Moving Toward Luxury Lifestyle Consumption

India’s alcohol market is undergoing a clear shift where consumers are increasingly choosing premium and luxury drinking experiences over basic affordability-driven choices. Modern buyers now focus on flavour quality, smooth texture, craftsmanship, and overall presentation when selecting whisky and vodka. The influence of urban lifestyle, nightlife culture, luxury hotels, premium...

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