Rising Demand for Premium Spirits is Transforming India’s...

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2026-05-26 08:53:56 - Translate

Rising Demand for Premium Spirits is Transforming India’s Alcohol Industry

India’s alcohol market is evolving rapidly as consumers continue shifting towards luxury whisky and vodka experiences. Earlier, affordability was considered the most important factor while purchasing alcohol, but modern consumers now focus more on quality, flavour complexity, and premium presentation. Urban nightlife, luxury hospitality, premium restaurants, and social celebrations have...

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