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PEDDI is an Indian fashion label that celebrates handcrafted mastery through narrative driven menswear and reimagined surface ornamentation. The brand explores texture, colour, and form and every season, we embrace a new cultural language. These evolving influences shape our design process, allowing us to continually reinterpret contemporary menswear while remaining true to its core philosophy of Indian craftsmanship. Our debut collection reimagines embroidery through a newly developed craft we call “Seam Embroidery.” Inspired by India’s most beloved sport, Cricket, the collection explores textures and the intricate threadings of the cricket ball, translating them into garments that embody both the physical energy and the psychological intensity of the game.