Last quarter, an advertiser running sports betting offers contacted me after burning through $40,000 with almost nothing to show for it. The traffic was there—clicks, impressions, the works—but conversions had flatlined. When I reviewed the campaigns, the problem became clear: they'd been chasing volume instead of understanding how iGaming affiliate traffic actually...

There's a pattern most advertisers notice within their first month running online sports advertising campaigns—the traffic comes in quickly, but the value varies wildly. You'll see hundreds of clicks from users who browse once and vanish, while a small percentage returns repeatedly, places larger wagers, and actually drives revenue. The difference isn't luck. It's targeting,...