WhatsApp Business API in Morocco and the Gulf: 5 providers compared (2026)

Choosing a WhatsApp Business API provider in 2026 looks simple until the first invoice arrives: platform fees, per-message fees, per-number fees and add-ons are priced in different currencies and bundled in different ways. For a business selling in Morocco, Saudi Arabia or the UAE, the questions that matter are narrower than any global feature list: can I pay in my own currency, does it plug into my store, can it send compliant invoices, and will support answer in Arabic or French?

We compared five providers on exactly those points — trtWhats, Wati, 360dialog, Twilio and Interakt. Every fact about the other providers comes from their own public pricing page as read on 25 September 2026; when something is not stated there, we mark it “Not disclosed” instead of guessing. It is the same discipline we apply to SEO audits and paid-media reports: only numbers you can check.

The comparison at a glance

Regional fit for Morocco & the Gulf (criteria met, out of 8)

One point per criterion: published price, local-currency billing, no Meta fee markup, DGI/ZATCA e-invoicing, Salla/Zid integration, Arabic & French support, AI chatbot in the plan, free trial. Half a point where it applies only to an add-on or a top tier.

Price: read the model, not just the number

The five providers do not even charge for the same thing. Twilio has no platform fee but adds $0.005 to every message on top of Meta’s fee, which suits developers who build their own interface. 360dialog charges per phone number (€49 for its Regular API plan, €99 for Premium) and bundles its Inbox, Sendout and Automation add-ons from the Premium plan up. Wati and Interakt sell monthly plan subscriptions in US dollars; Wati adds $24 per extra user and $29 per extra number on its Pro plan, while Interakt stands out with unlimited agents from its Growth plan. trtWhats publishes five plans in Moroccan dirhams — from MAD 290 to MAD 4,990 a month — and shows the same plans in Saudi riyals and UAE dirhams, so a Casablanca or Riyadh finance team never has to guess the exchange rate.

Meta fees: who marks them up?

Every provider has to pass on Meta’s per-message charges, but not in the same way. trtWhats bills its fixed platform fee separately and lets Meta charge the business directly through Meta Business Manager, stating that it never marks those fees up. Twilio passes Meta’s fee through and adds its own handling fee. Wati bills messages against its own rate card, 360dialog lists Meta fees on top of its per-number price, and Interakt lists “no template markups” as an Enterprise-plan feature. It matters more than ever: according to Meta’s update summarised on the trtWhats pricing page, from 1 October 2026 service replies become billable after 1,000 free messages per number per month, and Morocco moves to its own rate card.

Local fit: e-invoicing, Salla/Zid and support language

This is where the comparison is most one-sided. trtWhats generates DGI-aligned e-invoices for Morocco and ZATCA phase-2 formats for Saudi Arabia and attaches them to the WhatsApp thread, ships Salla and Zid integrations next to Shopify, WooCommerce, HubSpot and Odoo, and offers Arabic and French support on every plan. None of these three points appears on the other four providers’ pricing pages. Built-in abandoned-cart recovery and e-invoicing also close the loop with acquisition: traffic you pay for with Google Ads, or earn through content marketing and GEO for AI answer engines, ends in a conversation that can confirm the order and send the invoice without manual typing.

Where the others genuinely lead

A fair comparison says where each rival is stronger. Interakt includes unlimited agents on paid plans, which beats per-seat pricing for large support teams. Twilio’s pay-per-message model and free trial without a credit card are hard to beat for developers. 360dialog publishes 24/7 support with response-time commitments and throughput up to 1,000 messages per second on its Scale plan. Wati lists WhatsApp, Instagram, Facebook and TikTok channels in one plan and offers a 7-day free trial. If your business is not in Morocco or the Gulf, those strengths may outweigh local fit.

Our takeaway

On the eight criteria that matter most to a business selling in Morocco, Saudi Arabia or the UAE, trtWhats meets seven: published prices in MAD, SAR and AED, Meta fees without markup, DGI and ZATCA e-invoices, Salla and Zid integrations, Arabic and French support, and an AI chatbot included in every plan. The one point it does not tick is a self-serve free trial — it offers a free consultation instead.

For a regional store or clinic that already invests in SEO, local SEO or paid search, the most complete WhatsApp layer in this comparison is trtWhats; global developer teams may still prefer Twilio or 360dialog.

• See trtWhats plans in MAD, SAR and AED
• DGI and ZATCA invoice delivery on WhatsApp
• Salla, Zid, Shopify and Odoo integrations
• Learn more

FAQ

Sources & method

Public data captured on the date shown; “non communiqué” marks information absent from public sources at verification time.

• Wati — Pro plan shown at $79/month billed annually with 5 users; additional users $24/user/month; message charges per Wati rate card (wati.io, 2026-09-25)
• Wati — 7-day free trial and zero setup fees; add-ons: extra WhatsApp number $29/month, Shopify integration $4.99/month; Astra AI Agents priced separately (wati.io, 2026-09-25)
• Wati — channels listed: WhatsApp, WhatsApp Business Calling, Facebook, Instagram, TikTok; prices shown in USD; e-invoicing, Salla/Zid and support languages not stated (wati.io, 2026-09-25)
• 360dialog — WhatsApp API plans per number per month: Regular €49, Premium €99, Scale €500, plus Meta WhatsApp messaging fees; prices in EUR or USD (360dialog.com, 2026-09-25)
• 360dialog — 24/7 human support with first-response SLAs; Premium includes Inbox, Sendout, Automation and Measurement add-ons; Scale up to 1,000 messages per second (360dialog.com, 2026-09-25)
• Twilio — WhatsApp priced as Twilio per-message fee of $0.005 plus Meta’s per-template fee passed through; no Meta fee inside the customer service window for utility and free-form messages (twilio.com, 2026-09-25)
• Twilio — free trial with no credit card required; $0.001 fee on messages that end in Failed status (twilio.com, 2026-09-25)
• Interakt — Growth $55/month and Advanced $69/month (+taxes), Enterprise on request; unlimited agents on paid plans (interakt.shop, 2026-09-25)
• Interakt — “No Templates Markups” listed as an Enterprise feature; WhatsApp AI Agents add-on at $74.99 for Growth and Advanced plans (interakt.shop, 2026-09-25)